Shopping & Consumer Domains

Watch how seniors shop and you'll have a new appreciation for how to market to this important retail segment. Slowly and carefully the senior will examine products, check prices, often have coupons to evaluate and generally will take time to make the purchase. They change their minds if they see a different item in another section that they like better. And most importantly, if you want to see the senior customer again, make sure they have had a great shopping experience with terrific customer service.

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